Telefónica seguirá apoyando a Inglaterra en el Seis Naciones de rugby
feb.07, 2012, categoria: Rugby, Seis Naciones - Six Nations Rugby
El contrato tiene gran relevancia dado el interés que hay por este deporte en Inglaterra. O2 ha sido el principal sponsor de la Rugby Football Union y de England Rugby desde el año 1995. El acuerdo viene a extender, al mismo tiempo, uno de los principales patrocinios deportivos de Telefónica en todo el mundo.
La operadora no ha ofrecido los detalles financieros de la operación. La prensa británica especializada ha recordado que el anterior acuerdo entre O2 y la federación inglesa estaba valorado en cuatro millones de libras (unos 4,8 millones de euros) al año.
La compañía indicó que el nuevo acuerdo tendrá una duración de cuatro años e incluirá el respaldo de O2 a la selección inglesa en todos los torneos hasta el campeonato mundial de rugby de 2015. Es decir, la filial de Telefónica seguirá teniendo una amplia presencia en el popular Seis Naciones. En este último caso, su participación no queda ahí porque O2 es también el patrocinador de la selección de la República de Irlanda.
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